Chippin facilitates secondary purchases

The features of Chippin provide a compelling option for merchants that are not currently maximising the opportunities of the gifting market or group purchases. Consumers benefit from a simple solution to share the payments required to purchase a gift or group purchase.

New customer acquisition

Chippin gives direct contact with previously unseen and / or unknown customers - i.e. it gives access to those indirectly buying through others (e.g. tickets, gifts, holidays etc.). Whether a contributor accepts or declines the invitation, they are re-directed to the merchant's website – better than any normal referral.

Increase AOV

The social reach of Chippin allows customers to target higher price points - i.e. more people splitting the cost.

Boost the brand

Increase traffic to and engagement on the website, providing a new, valuable service to consumers. Also provides other marketing and promotional opportunities - e.g. special promotions for group purchases and / or the organisers of group purchases.

Allays traditional fears

Chippin eliminates the anxiety of today's manual group paying process - e.g. people failing to commit, having to chase payment; being paid in cash all at once (e.g. ticket sales); and being left 'out of pocket'.

Saves time and energy

simple set-up, invitation and tracking process makes activating and managing a Chippin transaction an easy, fair, and pain-free process. By choosing to guarantee the full amount, the instigator can also ensure a successful transaction.

Opportunity to 'buy better'

Chippin helps to make the more aspirational affordable for all - i.e. a group of friends are more readily able to consider higher priced items in a trouble-free manner.

Chippin Merchant Resources

This documentation will help you integrate the Chippin service and the brand resources will assist in building awareness for your customers that they can now share the cost of an online purchase.

Integration Guides
Integration guides for all major commerce platforms using fully supported modules and plugins. Direct integration options available for other platforms.
Gift with Chippin
Brand Resources
Logos, buttons and ad units with example integration code snippets.
FAQs
More information and FAQs that will enable you to get the most out of integrating with Chippin.

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Chippin is a shared payment gateway that allows you, the merchant, the ability to offer group buying for a single order. This means that a customer can split the cost of a purchase with other people.

At the end of the checkout process, the customer can choose to "Pay by Chippin" and their basic details are sent across to Chippin with your unique order reference. The customer can then invite others to chip in for the item(s) they are purchasing.

Chippin is a simple 'plug-in' that integrates quickly and seamlessly into your online checkout. It enables consumers to easily split the cost of an online transaction safely and securely to their own and your benefit.

#Examples of Chippin's application:

  • A group of friends can make a joint purchase for a great gift for one of their friend's birthday – the social and economic power of the group purchase.
  • A travel agent is able to provide all holiday goers the opportunity to pay their 'share' directly – and form a direct relationship with everyone in the process rather than just the organiser.
  • A sports club is able to help a customer buy a number of tickets for their friends and family for an event easily and securely without the traditional hassle of chasing up each person for payment – a win-win-win for everyone involved.

#Benefits of Chippin

Chippin benefits merchants and consumers in the following ways:

#Merchants

Chippin enables merchants to grow their business in three distinct ways:

New customer acquisition: Chippin gives direct contact with previously unseen and / or unknown customers - i.e. it gives access to those indirectly buying through others (e.g. tickets, gifts, holidays etc.). Whether a contributor accepts or declines the invitation, they are re-directed to the merchant's website – better than any normal referral.

Increase average order value: the social reach of Chippin allows customers to target higher price points - i.e. more people splitting the cost.

Boost the brand: increase traffic to and engagement on the website, providing a new, valuable service to consumers. Also provides other marketing and promotional opportunities - e.g. special promotions for group purchases and / or the organisers of group purchases.

#Consumer

At the same time, consumers also benefit in three distinct ways:

Allays traditional fears: Chippin eliminates the anxiety of today's manual group paying process - e.g. people failing to commit, having to chase payment; being paid in cash all at once (e.g. ticket sales); and being left 'out of pocket'.

Saves time and energy: simple set-up, invitation and tracking process makes activating and managing a 'chippin' transaction an easy, fair, and pain-free process. By choosing to guarantee the full amount, the instigator can also ensure a successful transaction.

Opportunity to 'buy better': Chippin helps to make the more aspirational affordable for all - i.e. a group of friends are more readily able to consider higher priced items in a trouble-free manner.

#The Chippin Process

Chippin is a simple, secure and robust software platform that 'plugs-in' to a merchant's online checkout. It requires minimal integration and can be configured to suit each individual business (see FAQ for further details of configurable options). Chippin's technical support team will aid as required.

Customers continue to 'shop' the site as normal. Having identified their purchase, and at the point of payment, they are given the option to 'Pay by Chippin' - i.e. alongside choosing Visa or PayPal, etc.

If Chippin is selected, as with other payment applications, your customer will be re-directed to the Chippin site, branded for the merchant. The details of the order are passed and populated into the Chippin set-up page.

From this point on, the Chippin process involves just three further stages: Invite, Track, Complete..